![]() ![]() Copy the code and paste it in the appropriate place within your website template. ![]() After that step the HTML code you need to run ads on your website is displayed. For almost any website Google has a lot of ads available, so in most cases you won’t see these banner placeholders. You can also determine what you want AdSense to do in case no banners are available, for example showing a blank space, a solid color or a custom backup ad. For analytics purposes, you can create channels and assign ads to them. Then select the ad size, the ad type (text and/or graphical ads) and adjust the font and color scheme if applicable. First, enter a name, for example your site name and the ad size (a good idea if you publish multiple sites so it’s easier to identify your ads). Using the AdSense administration panel, you can create a new ad. This new policy not only will help us strengthen the integrity of our advertising ecosystem, but also it aligns strongly with the work we’ve done as a company over the past two decades to promote sustainability and confront climate change head-on.As soon as you are enrolled in the program, you can start publishing AdSense ads on your website(s). ![]() We’ll begin enforcing this policy next month. As is the case for many of our policies, we’ll use a combination of automated tools and human review to enforce this policy against violating publisher content, Google-served ads, and YouTube videos that are monetizing via YouTube’s Partner Program. In creating this policy and its parameters, we’ve consulted authoritative sources on the topic of climate science, including experts who have contributed to United Nations Intergovernmental Panel on Climate Change Assessment Reports. We will also continue to allow ads and monetization on other climate-related topics, including public debates on climate policy, the varying impacts of climate change, new research and more. When evaluating content against this new policy, we’ll look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim. This includes content referring to climate change as a hoax or a scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or human activity contribute to climate change. That’s why today, we’re announcing a new monetization policy for Google advertisers, publishers and YouTube creators that will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos. Advertisers simply don’t want their ads to appear next to this content. ![]() In recent years, we've heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change. Working closely with outside experts, we regularly review and update our ads and monetization policies to help ensure a brand-safe environment for our advertising partners and to better protect users from unreliable claims, such as fake medical cures or anti-vaccine advocacy. ![]()
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